Amara Holdings Limited

Question: Discuss about the Amara Holdings Limited. Answer: Introduction: The company owns hotels and the different others residential as well as the commercial properties throughout different parts of the Southeast Asia. One of its hotels in Saigon was sold in the year 2008 (Amaraholdings.com, 2016). The current trends throughout the market segments revealed that the demands of the properties are increasing in large numbers and the firm has the interest in two of the office buildings, five specialty restaurants, a shopping complex, three apartments and different residential properties.Moreover, the firm is looking forward to its expansion throughout different geographical areas with the help of developing and capturing new properties. The firm was incorporated in the year 1970 and traced its roots in the 1930s. Some of the top competitors of the firm are Keppel Corporation limited, Hotel properties limited and Wheelock properties limited. Company and industry analysis Sales have been considered to be one of the most crucial factors which help in the establishment of any of the firm concerned. There need to be effective strategies from the firm in order to entry into the new market segments for establishing its business processes (Ryz?ko, 2011). The pricing from the competitors and the selection of the geographical location for the development of the properties plays a major role in increasing the profitability in this particular industry. Therefore, Amara Holdings Limitedis planning to capture different locations in order to enhance the growth and the expansion of the business processes of the firm. References Amaraholdings.com. (2016).Amara Holdings. [online] Available at: https://www.amaraholdings.com/ [Accessed 13 Nov. 2016]. Ryzko, D. (2011).Emerging intelligent technologies in the industry. 1st ed. Berlin: Springer.