Ama Marketing and Definition - 5314 Words

The American Marketing Association’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision Gregory T. Gundlach and William L. Wilkie In a follow-up to the fall 2007 special section of Journal of Public Policy Marketing that examined implications of the American Marketing Association’s (AMA’s) 2004 definition of marketing, the authors examine the AMA’s revision of its definition—the new 2007 definition of marketing. The article first describes the concerns about the 2004 offering and then traces the process taken by the AMA to consider these issues and revise the definition. The authors conclude that the new definition addresses many of the major issues with the 2004 definition that had been identified by scholars†¦show more content†¦In addition, commentary can be found in Lusch and Vargo (2006) (e.g., essays by Laczniak 2006; Lehmann 2006; Levy 2006; Wilkie and Moore 2006). 4Three of these people—Shelby D. Hunt, William L. Wilkie, and Debra J. Ringold (as AMA chairperson)—were especially involved in the facilitation of this process. 5Edited by Gregory T. Gundlac h (2007), the special section contributors included Debra J. Ringold and Barton A. Weitz, Robert F. Lusch, William L. Wilkie and Elizabeth S. Moore, Shelby D. Hunt, George M. Zinkhan and Brian C. Williams, David Glen Mick, Clifford J. Shultz II, and Jagdish N. Sheth and Can Uslay. Journal of Public Policy Marketing Vol. 28 (2) Fall 2009, 259–264 Gregory T. Gundlach is Coggin Distinguished Professor of Marketing, Department of Marketing Logistics, University of North Florida, and Senior Research Fellow, American Antitrust Institute, Washington, D.C. (e-mail: ggundlac@unf.edu). William L. Wilkie is Nathe Professor of Marketing, College of Business, University of Notre Dame (e-mail: wwilkie@nd.edu).  © 2009, American Marketing Association ISSN: 0743-9156 (print), 1547-7207 (electronic) 259 260 AMA’s New Definition of Marketing long been recognized to be vital parts of marketing. Defining marketing in a way that captured all the constituents involved in marketing was considered essential to anyShow MoreRelatedCompare Alternative Definition of Marketing913 Words   |  4 Pages1a. Marketing term appeared firstly in United State in the early 20th century and then spread to Europe and Asia. In the meantime, there are many definitions of Marketing given by leading organisations and experts in the fields of economy such as: Kotler, CIM, AMA†¦ - Definition of Chartered Institute of Marketing (CIM): â€Å"Marketing is the management process responsible for identifying , anticipating and satisfying customer requirements profitably†. - Definition of Philip Kotler: Read MoreMarketing/Marketing Strategy750 Words   |  3 PagesMarketing is â€Å"The art and science of creating demand to drive profitable growth.†Ã‚  David W. Mischler – President, Altascend Consulting This definition describes marketing as an art and a science which is perfectly correct as marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropologyRead MoreThe Concept of Marketing and Its Application1258 Words   |  5 PagesThe Concept of Marketing and Its Application Phase 1 Marketing is an essential function for most commercial organizations: it is more than simply advertising to tell people about a product. There is on singular definition of marketing, to determine a personal definition, a reviewed of some existing approaches may be assessed. The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchangingRead MoreThe Impact Of Political Media On The Political Process Of The United States Essay887 Words   |  4 Pagesstudy. 1.1 Political marketing: Definition, History and Scholarship. Political marketing has established itself as a substantial segment of the political process and as a field of academia. Marketing theory has been influenced by different disciplines it has also contributed, to the development of other academic areas within management studies (Day, 1992 ; Hunt and Lambe, 2000 ).Political marketing has been conceived as a sub-discipline of mainstream marketing, thus its definitions have echoed evolutionsRead MoreMarketing As A One Dimensional Discipline1323 Words   |  6 Pages According to the definition from AMA (American marketing association), marketing is an activity that can leads to creation, delivery as well as exchange of products and services that are available to consumers and society at large (AMA,2016). In marketing studies, Hackley (2009) said that marketing has been considered as a one-dimensional discipline to solve problems. It simply means that similar results can be attained by just following one marketing activity or aspect. There is anRead MoreEssay about Marketing Definition953 Words   |  4 PagesIntroduction In this paper I will define marketing in my own words and also research what the definition is using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review I will make it clear on how it relates. Personal Definition Marketing is how a company or organization promotes the service or product the company uses to createRead MoreMarketing , Customer values and the Interrelationship Between them1456 Words   |  6 PagesMarketing plays a vital role in the failure or success of a business. Marketing is often misunderstood as the selling and promotion of products via commercials, advertisements and sales calls. However, selling and promotion is only one of the important aspects of marketing (Kotler, Shaw, FitzRoy Chandler, 1983). Therefore, it is essential for businesses to fully understand hot marketing affects them. This essay will further explore marketing as a business philosophy, the customer values providedRead MoreMarketing Definition1002 Words   |  5 PagesMarketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing orRead MoreDefining Marketing - Importance of Marketing in Organizational Success1005 Words   |  5 PagesDefining Marketing Michelle Watson Marketing 421 April 16, 2012 Kim Wm. Houseman Definition of Marketing Marketing is often misunderstood. Ask the average person how they would define marketing and a majority would reply with something along the lines of commercials, ads, brochures, and other items used to market a business. Marketing is complex. It is a process, a practice, and a philosophy. As a process, it moves goods and services from an idea all the way throughRead MoreMarketing Concept804 Words   |  4 PagesMSc. in Marketing Università © Paris 1-Panthà ©on-Sorbonne EXCERCISE PRINCIPLES OF MARKETING VATC/IAE – Broward Program Term: Winter 2012 HCMC 2012 ------------------------------------------------- CHAPTER 1 ------------------------------------------------- MARKETING’S VALUE TO CONSUMERS, FIRMS, AND SOCIETY PART 1: TRUE OR FALSE 1. Marketing is important to every consumer Answer: 2. Marketing and Selling are basically synonymous terms. Answer: 3. The marketing concept

Choosing Good Position Essay Topics Ideas

Choosing Good Position Essay Topics Ideas Get acquainted with the subsequent creative argumentative essay topics and select the one that is appropriate for your needs the very best. This is a somewhat broad category, so there are a whole lot of topics to pick from and even more that you could create all on your own. All you will need is the proper topic. What's Actually Happening with Position Essay Topics Ideas Writing a proposal essay isn't as difficult as it might sound, it is irrelevant the way your professor or teacher describes it. What can be done in order to produce a more well-rounded curriculum for middle and higher school students. To compose a strong argumentative essay, students should start by familiarizing themselves with a number of the common, and frequently conflicting, positions on the research topic so they can write an educated paper. The teachers don't always assign the specific topic. Be certain your essay does not have any mechanical and stylistic erro rs. It is the incorrect method to approach the essay. Because proposal essays are a sort of argumentative essay, you would like to be certain the essay is worthy of an argument. Do not neglect to polish your essay. Vital Pieces of Position Essay Topics Ideas There are several steps which you should take so as to write a great essay. But above all, select one which you can write about. Today there are lots of subjects obtainable for those seeking to compose good, argumentative essays. The True Meaning of Position Essay Topics Ideas There's no need in making a determination, which health problem or phenomena is more urgent at this time or what's left in the shadows and should be enlightened at least in your essay. At precisely the same time, it's a fantastic persuasive essay idea. It will provide you with something to consider. Consider the next speech ideas, a few of which are easy, and others might be a bit difficult yet relevant. Gossip, Lies and Position Essay Topic s Ideas You're able to restate your argument, which is a rather common practice amongst essayists. To put it simply, a proposal essay identifies an issue and suggests a remedy to that issue. Before writing your proposal you should do the next things. Also, an entire revision is essential at the close of the undertaking. Things You Should Know About Position Essay Topics Ideas Inspiration to make your own advertising or media argumentative essay topics isn't challenging to discover. Researching the topic will permit you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. 1 important thing that you should do when writing your essay is to ensure it is personal. An argumentative essay is a certain kind of academic writing. The Nuiances of Position Essay Topics Ideas You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. To choose which subj ect you're likely to discuss, it's crucial to see the complete collection of good persuasive speech topics from the specific area of study. It's possible to incorporate a huge sum of recent research, developing a well-thought essay. Otherwise, complete the job! Getting the Best Position Essay Topics Ideas The reader needs to be impressed by the manner in which you defend your ideas. At some stage, you're likely to be requested to compose an argumentative essay. For students, if you're unfamiliar with an argumentative essay, remember they are written to convince readers about a specific focus or point of view. You don't need to acquire super technical with legal argumentative essays, but be certain to do your homework on what the recent laws about your favorite topic actually say. Of importance always pick a topic which you like. Argumentative essay topics are so important since they are debatableand it's important to at all times be critically contemplating the world aroun d us. Recent argumentative essay topics that are related to society is going to do. Writing a rhetorical analysis essay is possible just on the basis of the prior creative act. Never turn in a very first draft, this 3 words ought to be followed to the letter. However, actually, a lot is dependent on the argumentative essay topic you select. Put simply, he's using all the important methods to make his essay stick out. The One Thing to Do for Position Essay Topics Ideas If you're not certain what direction a position paper might take about sexual harassment at work, ask yourself a couple questions about the subject. An argumentative essay requires you to choose a topic and have a position on it. A student ought to keep in contact with the hottest trends and know which persuasive essay topics are related to sound convincing in regards to defending personal opinions. To write a great argumentative essay they first have to investigate several sides of the argument, which allows them to make an educated stance.

Leadership and Effecting Change in Public Health for Machinery

Question: Discuss about theLeadership and Effecting Change in Public Health for Machinery. Answer: Introduction Effective leadership and management skills are important in providing the community with a sustainable, equitable and in efficient manner. Further for the attainment of all these purposes, all the important resources for service provision such as the human resources, financial resources, machinery and other process aspects should work together (Yukl, 2012). For any organization, it is important for the leadership to develop new ideas and the management to implement those within the system so that better service can be provided to the community (Yeung et al., 2012). In this assignment through different modules the comparison between the leadership and management and will discuss how the role of leader and manager is different for healthcare industry than any other organization. Further, interviews of two public health industry leaders will be described. Finally an assessment of the interviews will be presented and the strengths of the analysis and areas where improvements are required will be figured out. Leaders versus Managers Comparing the roles and responsibilities According to Wong Laschinger (2012), leadership is the personal trait or skill and the person who possesses the skill is known as the Leader, whereas management is an attitude or discipline and people who practice this discipline is known as the Manager. While comparing these two job roles and responsibilities, the first aspect that should be compared is leadership is associated with creating vision for the organization, whereas the managers create goals for the employees to complete the vision. Further, while taking responsibilities of the organization, leaders believe in taking risks for the broad benefit of the organization, on the other hand, managers work for control the risk (Avey, Wernsing Palanski, 2012). The third roles and responsibility of a leader is to make relationship with other leaders, associated stakeholders of the organization, and focuses on loyalty and trustworthiness for the development of organizational relationships. Whereas, the managers focuses on the crea ting processes so that process related problems and risk can be avoided while achieving vision set by the leaders (Zhu et al., 2012). Finally, leaders coach employees as they are optimistic about the people who work for the organization and believe in their potential archive success for the organization, whereas, managers knows the ability of each employee and assigns them tasks depending on their ability to perform and provides guidance to achieve the personal target of each employee. Therefore, depending on these comparison between leaders and managers depending on their roles and responsibilities, it could be determined that the difference is basically in the approach of both these professionals associated to one organization (Avey, Wernsing Palanski, 2012) How leaders and managers of healthcare facility differs from other organizations? Healthcare facilities are always difficult to lead and manage as different departments, multidisciplinary staffs, multidirectional goals, diverse diseases management processes makes it a complex workplace and organization to lead or manage (Toussaint Berry, 2013). The first difference between healthcare management and leadership skills in healthcare system is focus on transformational theory of leadership than transactional theory of leadership. This leadership skill enables the leaders to provide rationale to their vision so that the multidisciplinary professionals can be empowered to achieve the goals. Whereas, in the other organizations, most of the managers and leaders utilizes the theory of transaction, focusing on the supervision organization and group performance (Ozcan, 2014). Further, leaders or managers of other organizations focuses on including machinery in the organization so that automation can be implemented to reduce man-made errors. However, with healthcare facility , it is not possible to include machineries, as complete automation of the healthcare processes is not possible. Further managing the healthcare professionals is also difficult as each patient and their associated disease varies from another (Toussaint Berry, 2013). Therefore, for the management of such professionals managers need to follow multiple-goal strategies. Hence, in healthcare services, managers need to manage variety of services the organization deliver with complete perfection, as here the loss is associated to the life of patients. Further, in this system, the manager is answerable to people such as patients, their families, partner organizations and suppliers of drugs and other medicinal equipment (Ozcan, 2014). Leaders in public health industry Explaining the roles and responsibilities of two leaders who were interviewed Interview is a process that helps to understand the mindset of the person and serves as the case study going through which can help the assessor to understand the thought process of public health leaders while implementing visions and missions. In this assessment, Rowitzs interview guide, having 15 questions were used for the conduction of interview of two leaders of public healthcare facilities of Australia (Rowitz, 2013). The two leaders selected for the interview were CEO of royal children hospital Melbourne, Mr. John Stanway and the CEO of the Melbourne Biomedical precinct, Mr. Gareth Goodier. Both these leaders were asked the 15 questions in the Rowtizs interview guide. The roles and responsibilities of these leaders towards their workplace is to provide it with visions and missions so that each employees potential can be utilized to attain improvement. The areas Mr. Gareth cares about in associated organization are the environment, human rights of the employees and patients, ar t and culture and quality healthcare. Whereas, Mr. Stanway is an economic and industrial relations graduate and had experience of working in many healthcare facilities prior to royal children hospital Melbourne (Pless, Maak Waldman, 2012). Response summary At first the interview was conducted with Mr. John Stanway and his response to associated questions was influencing and progressive. The reason of Mr. Stanway for joining healthcare industry was to improve the state of healthcare industry within Australia. According to him, knowledge of economic skills is the primary aspect of his leadership skills that allows him to take risky steps such as including young generations reviews and feedbacks in the growth and development of processes within the system. The important responses form the interview that should be mentioned are the thought of Mr. Stanway regarding monitoring of new healthcare leaders using leadership development monitoring skills so that the lacks in the leadership skills of the new generation leaders can be fulfilled. Further, in the response of a question that needed description regarding community care in the healthcare setting, Mr. Stanway replied that due to successful implementation of cultural safety norms of nursin g council, their healthcare facility is free from communal and racial discriminations. On the other hand, while conducting interview with Mr. Gareth Goodier, it was understood that his approach towards healthcare sector did not focused on generation of revenues, but completely focused on equality and quality of healthcare in each of the individuals within the society. The reason for his joining healthcare industry was his medical background due to which he was able to serve more than 25 years and to different major healthcare system across Australia. In response to the question that asks the possibility of public-private relationship for attainment of quality healthcare, he mentioned his vision of conjugating public and healthcare systems of countries such as USA, China, UK with that of Australia so that the Melbourne Biomedical precinct can be spread in those countries. Critical discussion of their interview There are several leadership theories, application of which in the healthcare industry can lead to attain healthcare professional satisfaction as well as quality improvement of the process. These theories are transformational leadership, conflict management, collaborative leadership, shared and distributed leadership, ethical and finally functional result related healthcare leadership theory (Lian Tui, 2012). These leadership theories are the base of modern healthcare system and guidance using these leadership skills are improving the value, culture, capabilities and organizational context of the healthcare facilities. The leadership skill of Mr. Gareth Goodier was collaborative leadership where, all the employees were working together to achieve a mutual goal. However, according to Paulus, Dzindolet Kohn (2012), collaborative leadership technique is quite risky as it may raise the level of conflict and differences within the employees. This creates unrest within the healthcare sys tem, which can have negative effect on the health of patients. Secondly, the thought of Mr. Gareth Goodier of combining public and private healthcare facilities to further expand his healthcare facility explains that despite of being a leader of healthcare facility, his prime aim is to gain revenue from the organization (Lian Tui, 2012). Further the interview of Mr. Stanley determined that his leadership skill had perfect balance of transformational as well as transactional skills as by including young talented healthcare professionals in the system, it implemented change in a better way as well as due to new and fresher work force, and the burden of financial demand was decreased (Anderson, Poto?nik Zhou, 2014). Self-Assessment of Leadership Style Leadership Skills Inventory in Northouse. As per the leadership traits questionnaire described in Northouse (2015), an assessment of these two leaders leadership skill was done so that the effect of their visions on their followers can be assessed. Both of the leaders were provided with the self-assessment form, where they had to rate themselves on a scale of 10. Response of both the leaders were somewhat similar, however, in the point d dependency, Mr. Gareth Goodier rated himself 8 points or denoted himself as dependable, whereas Mr. Stanley rated himself 5 and replier with nurture answers. Further both the leaders rated themselves higher as per the human oriented skills, technical skills and process and relation oriented skills (Siewiorek et al., 2012). Analysis against Rowitzs Public Health Leadership Principles While further analyzing the leadership theories of two leaders using Rowitzs Public Health Leadership Principles the statements of healthcare facility leaders was tallied with the 14 principles of it. Both the leaders focused on the public health infrastructure and focused on strengthening the system so that each of the function can be carried out properly, hence complied with principle 1, 4 and 6 (Northouse, 2015). Further, the leaders were open to lifetime learnings and were high on self-esteem for personal as well as organizational growth, hence complies with the principle 2, 8 and 11. The leaders involved employees, patients, their families and younger generation involved in healthcare sector to provide feedback about the process and utilizes techniques such as rewards and recognition, risk taking approaches for development and responsibly use the resources for further development (Rowitz, 2013). Hence, as per the Rowitzs Public Health Leadership Principles, the leaders of both t he organizations were able to comply with several principles of this theory (Poksinska, Swartling Drotz, 2013). Identifying strengths depending on the analysis and the scope of improvement After the complete analysis of the leadership skills, and self-assessment I was able to find out my strengths as a leader and manager of healthcare institute. I rated myself on the self-assessment tool and according to the results, as a leader I was able to take risky and bigger steps for overall development of the healthcare setting (Siewiorek et al., 2012). Further, I rated myself 5 points on the scale of 10 in case of dependency that determines my honesty and open to criticism nature. Further, there is a scope of improvement in case of dependency as it is one of the most crucial step of leadership and management (Poksinska, Swartling Drotz, 2013). Conclusion Leadership and management are both important aspects for the sustainable growth and overall development of the company and its process. There are different theories for leadership in healthcare industry and depending on which, this assignment compared the roles and responsibilities of leader and manager of healthcare industries with other organizations. Further, the assignment demonstrated interviews of two leaders of healthcare industry and summarized their replies depending on the questionnaire based on the Rowitzs interview guide and conducted self-assessment to determine the compliance of the leadership skills with that of Rowitzs self-assessment principles. References Anderson, N., Poto?nik, K., Zhou, J. (2014). Innovation and creativity in organizations: A state-of-the-science review, prospective commentary, and guiding framework.Journal of Management,40(5), 1297-1333. Avey, J. B., Wernsing, T. S., Palanski, M. E. (2012). Exploring the process of ethical leadership: The mediating role of employee voice and psychological ownership.Journal of Business Ethics,107(1), 21-34. Lian, L. K., Tui, L. G. (2012). Leadership styles and organizational citizenship behavior: The mediating effect of subordinates' competence and downward influence tactics.The Journal of Applied Business and Economics,13(2), 59. Northouse, P.G. (2015). Leadership Theory and Practice, th edn, pp. 123-167, Washington, D.C.:Sage Ozcan, Y. A. (2014). Evaluation of Performance in Health Care. InHealth Care Benchmarking and Performance Evaluation(pp. 3-14). Springer, Boston, MA. Paulus, P. B., Dzindolet, M., Kohn, N. W. (2012). Collaborative creativityGroup creativity and team innovation. InHandbook of organizational creativity(pp. 327-357). Pless, N. M., Maak, T., Waldman, D. A. (2012). Different approaches toward doing the right thing: Mapping the responsibility orientations of leaders.The Academy of Management Perspectives,26(4), 51-65. Poksinska, B., Swartling, D., Drotz, E. (2013). The daily work of Lean leaderslessons from manufacturing and healthcare.Total Quality Management Business Excellence,24(7-8), 886-898. Rowitz, L. (2013).Public health leadership, 3rd edn, pp. 123-145, Jones Bartlett Publishers. Siewiorek, A., Saarinen, E., Lainema, T., Lehtinen, E. (2012). Learning leadership skills in a simulated business environment.Computers Education,58(1), 121-135. Toussaint, J. S., Berry, L. L. (2013, January). The promise of Lean in health care. InMayo clinic proceedings(Vol. 88, No. 1, pp. 74-82). Elsevier. Wong, C. A., Laschinger, H. K. (2013). Authentic leadership, performance, and job satisfaction: the mediating role of empowerment.Journal of advanced nursing,69(4), 947-959. Yeung, J. H., Ong, G. J., Davies, R. P., Gao, F., Perkins, G. D. (2012). Factors affecting team leadership skills and their relationship with quality of cardiopulmonary resuscitation.Critical care medicine,40(9), 2617-2621. Yukl, G. (2012). Effective leadership behavior: What we know and what questions need more attention.The Academy of Management Perspectives,26(4), 66-85. Zhu, W., Sosik, J. J., Riggio, R. E., Yang, B. (2012). Relationships between transformational and active transactional leadership and followers' organizational identification: The role of psychological empowerment.Journal of Behavioral and Applied Management,13(3), 186.

There are many people that think that Odysseus isn Essays

There are many people that think that Odysseus isn't heroic because he got all of his crew men killed durin g their return trip to Ithaca. He has lied to them and even initiated a series of bad luck towards him and his men. But there's also many others people that think he is the most heroic person, because he saved his men from different problems they faced during the jou r ney. Odysseus was heroic because through two creatures he defeated them. The creatures were the Cyclops and Polyphemus son of Poseidon and at the land of the dead. Odysseus and his men are in the cave of Polyphemus eating all of his expecting him to obey the Greek hospitality. Instead of being okay with it Polyphemus eats two of Odysseus' men. Odysseus tells Poyphemus that his name is "Nobody". If only the men could get but there is a big obstacle in their way a huge boulder, that Polyphemus can move out of the way. Ody s seus has prayed to Athena the goddess of wisdom to help him figure something. An olive branch appears enabling the men to create a spear and blind Polyphemus. The men have the Cyclops get drunk enough that he will fall asleep and stab him with spear, now all they have to do is figure out how to get out of the cave.